Harkraider

GTM Strategy and Outbound for Complex B2B Sales

Harkraider is a boutique consultancy advising enterprise and founder-led companies on improving outbound, refining positioning, and increasing deal flow in trust-driven markets.

About

TL;DR

I help B2B teams increase revenue by improving how they enter markets, engage prospects, and position new services. That includes fixing outbound systems, sharpening messaging, training teams, and designing higher-leverage offers—without adding headcount or relying on bloated funnels.

ELI5

You know how some people explain things clearly, and others just ramble until you tune out? I help companies talk to the right people in a way that actually lands—so they get more customers, make more money, and grow without wasting time on the wrong stuff.

The Full Story

I’m a revenue strategist with a JD and over a decade of experience in international business development. I support B2B teams—especially those operating in high-consideration categories—in sharpening their commercial approach and improving first-touch engagement.Clients work with me to clarify market position, design outbound that respects buyer intelligence, and reduce friction in early sales conversations. The goal isn’t to scale noise—it’s to increase surface area for the right kinds of deals.

• Services

Projects

• Testimonials

Services

GTM Audit & Positioning Review

An outside view on how clearly your value comes through. Most teams over-explain or under-differentiate. This review focuses on clarity, structure, and market fit.

Outbound Strategy

I help teams improve deal flow and build reliable sales pipelines by fixing segmentation, tightening outreach copy, and establishing a process that supports high-signal business development—not just lead volume.

Sales & Messaging Training

For internal teams that want to improve outbound quality, I offer training on segmentation, messaging structure, and cold outreach strategy—focused on high-trust, complex sales environments.

Founder-Led Deal Flow

For firms looking to increase founder engagement, I support narrative development and outbound execution that aligns with relationship-driven sales cycles.

New Service Monetization

I help teams generate more revenue from underutilized assets and design new services that align with buyer needs—without diluting the brand or breaking trust.

Testimonials

"I wish you would just come work for me." - Stephanie, CMO, $100M ARR business"You sounded too good to be true, but you turned out to be real." - James, BD Director, YC-backed business"You solved tough problems and made serious people take notice—without needing your hand held." - Amro, VP General Manager of Top 50 U.S. media brand

Contact

julian at harkraider dot com

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